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What is return on investment (ROI)?

Return on investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of a number of different investments. ROI tries to directly measure the amount of return on a particular investment, relative to the investment’s cost.

What is an annual return?

An annual return is the return that an investment provides over time. It's expressed as a time-weighted annual percentage. Sources of returns can include dividends, returns of capital and capital appreciation.

What is a good return on investment?

According to conventional wisdom, an annual ROI of approximately 7% or greater is considered a good ROI for an investment in stocks. This is also about the average annual return of the S&P 500, accounting for inflation. Because this is an average, some years your return may be higher; some years they may be lower.

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